Electronic Arts Faces Employee Resistance Amid AI Integration Challenges

Electronic Arts (EA) and the broader video game industry are deeply engaging with artificial intelligence (AI), though a significant divide exists between executives and employees regarding its impact. While 92% of executives expect AI to boost productivity, 40% of employees feel it increases their workload, highlighting skepticism and concerns about AI's effectiveness and ethical issues. EA encourages its 15,000 employees to integrate AI tools across creative and managerial tasks, but some workers report frustrations due to flawed outputs requiring manual corrections. Industry-wide, AI is transforming game development with 87% of developers using AI to automate tasks and generate content, leading to faster iteration cycles and the creation of new gameplay experiences, such as smart NPCs. AI is also expected to reduce production times and costs for major titles like Grand Theft Auto 6, potentially accelerating the lengthy development processes typical in the industry. Despite these advances, challenges remain, including silent regressions in AI-generated code and concerns about AI's role in creativity, ethics, and job security within the gaming workforce.