Rory McIlroy launches TPG Sports, reshapes investment landscape

Rory McIlroy has launched TPG Sports in partnership with private equity firm TPG, focusing on investing in innovative businesses that fuel the growth of sports rather than acquiring high-profile team stakes. McIlroy emphasized a hands-on approach, aiming to support companies that help modernize and expand the sports industry. The move follows the successful debut of his tech-driven golf league, TGL, which garnered a significantly younger audience and impressive viewership numbers in its first season, signaling a shift in golf demographics. Backed by major investors including Abu Dhabi-based Lunate, TPG Sports aims to leverage strategic capital and operational expertise to scale sports businesses globally. McIlroy's recent Masters win has also increased his visibility and attracted new business opportunities, though he remains cautious about pursuing only ventures aligned with his long-term vision. He believes unifying men's professional golf would benefit the sport, but also notes the PGA Tour's current momentum.