Park Hyatt Expands Luxury Hotels Globally for 45th Anniversary

Hyatt Hotels is celebrating the 45th anniversary of its Park Hyatt brand in 2025 with the launch of a new global marketing campaign, "Luxury is Personal," highlighting the brand's commitment to personalized luxury, refined design, and exceptional service. Since its inception in 1980 with Park Hyatt Chicago, the brand has expanded globally, with recent and upcoming openings including Park Hyatt Marrakech and Park Hyatt London River Thames, reflecting its philosophy of understated elegance and local cultural resonance. Park Hyatt Marrakech, opened in 2024, offers spacious rooms inspired by Arab-Berber heritage, while Park Hyatt London River Thames marks the brand’s UK debut with prime views of the London skyline. Hyatt’s growth is part of a broader trend of luxury hospitality expansion worldwide, including new luxury resorts and entertainment complexes in destinations such as Las Vegas, New York, South Africa, and Saudi Arabia, aiming to attract global tourists with unique experiences and enhanced amenities. These developments underline the evolving luxury travel market, where personalized service and immersive local experiences are key to meeting the expectations of discerning global travelers.