Saina Nehwal Invests in Naarica to Transform Menstrual Hygiene

Saina Nehwal, the renowned badminton champion, has partnered with Naarica, a menstrual hygiene brand, as both an investor and brand ambassador, aiming to enhance access to sustainable and high-quality menstrual products for women in India. This collaboration addresses the significant gap in menstrual care, as nearly 50% of menstruating women lack proper sanitary products. Nehwal expressed her commitment to raising awareness around menstrual hygiene, emphasizing that this partnership transcends business and represents a step towards women's empowerment. Naarica's innovative approach combines international design with local manufacturing to create eco-friendly, high-performance menstrual solutions that prioritize comfort and sustainability. The brand’s offerings include reusable period underwear, which is gaining traction as a practical alternative to traditional sanitary products. The collaboration is anticipated to accelerate growth in the Indian menstrual hygiene market, projected to reach a size of $522 million by 2025.