Meghan Markle Credits Mentors in As Ever Launch

Meghan Markle revealed that before launching her lifestyle brand As Ever, she was encouraged by Oprah Winfrey, whom she considers both a mentor and friend, to look beyond her initial idea of selling small batch jam and instead focus on encapsulating her essence in the business. Speaking on her podcast 'Confessions of a Female Founder,' Markle shared how Winfrey’s advice helped her overcome fears of failure and criticism, prompting her to take a bolder approach. Jamie Kern Lima, co-founder of IT Cosmetics, also provided practical business advice, reinforcing the importance of patience during the launch. Markle credited both women for their mentorship and guidance in shaping her brand’s vision. The first As Ever product, a raspberry spread, sold out quickly, indicating a successful debut. Markle’s experience underscores the value of supportive networks and mentorship for female entrepreneurs.