Billy McFarland Cancels Fyre Festival 2, Plans Brand Sale

Billy McFarland, founder of the infamous Fyre Festival, has announced he is selling the Fyre Festival brand after repeated failed attempts to revive the event, including the recent indefinite postponement of Fyre Festival 2 in Mexico. Citing the need for a new team to realize the festival's potential and continue paying restitution to those affected by the original 2017 fiasco, McFarland is now offering the brand’s trademarks, IP, and digital assets for sale. He acknowledged that the Fyre brand has garnered significant cultural attention, but admitted he is unable to move the vision forward alone. The latest event was canceled after issues with local authorities and questions about its legitimacy, leading to refunds for ticket holders. McFarland, who previously served prison time for fraud related to the original festival, expressed hope that new ownership could transform Fyre into a global entertainment force. Some of the brand’s intellectual property has already been sold for media projects.