Utah NHL Team Rebrands as Mammoth After Move

Utah's NHL franchise has officially rebranded from the Utah Hockey Club to the Utah Mammoth following a 13-month, community-driven naming process that drew over 850,000 fan votes. The Mammoth name was selected to honor the prehistoric species that once roamed Utah and to symbolize the team's strength. This rebranding follows the team's relocation from Arizona after the Coyotes franchise was purchased and moved to Salt Lake City by owners Ryan and Ashley Smith. The new 'Mountain Mammoth' logo incorporates references to Utah's landscape and heritage, while team colors remain black, white, and blue. Merchandise featuring the new branding is now available, and the team has significant draft picks and cap space for the offseason. Trademark issues had excluded 'Yeti' from consideration, and the collaborative process has been celebrated by both ownership and fans.