NBC Sets Premiere for Jimmy Fallon Marketing Series

NBC has announced 'On Brand with Jimmy Fallon', a new reality competition series where Fallon leads a fictional marketing agency with creative contestants developing campaigns for major brands including Captain Morgan, Dunkin’, Samsung, and Pillsbury. Each episode, contestants collaborate directly with client companies to create jingles, commercials, and merchandise, with their best ideas potentially becoming real-world campaigns. Bozoma Saint John, an executive with experience at Netflix, Uber, and Pepsi, will mentor participants as chief marketing officer and evaluate pitches with Fallon and brand representatives. The show culminates with one contestant being named 'best in the business' and awarded a cash prize. 'On Brand' is produced by B17 Entertainment and Universal Television Alternative Studio and is set to premiere later this year. The series offers viewers a behind-the-scenes look at the advertising industry, building on Fallon’s background in brand partnerships.