USA Plans Major Rugby Overhaul with Six Nations, World Cups, and Star Player Signings

The United States is pursuing an ambitious strategy to elevate rugby's profile ahead of hosting the 2031 Men's Rugby World Cup, aiming to transform the sport into a major American spectacle. Key initiatives include attracting international stars like Antoine Dupont, potentially hosting historic Six Nations matches on U.S. soil, and adopting a Super Bowl-style entertainment model with games in NFL stadiums enhanced by concerts and high-tech production. These efforts are designed to broaden rugby's appeal beyond traditional fans and build a strong domestic following. Major League Rugby is also expanding its media footprint through partnerships with ESPN and ESPN+, making matches more accessible and fostering a cultural wave around the sport. While concrete plans for hosting Six Nations matches in the U.S. remain under discussion, both American and international rugby leaders are open to the idea as a marketing tool to draw new fans. The overall strategy involves leveraging marquee events, international collaborations, and star power to solidify rugby's presence in the American sports landscape.