KPop Demon Hunters Becomes Netflix's Biggest Film

Netflix’s animated musical KPop Demon Hunters — about a singing girl group who are also demon hunters — has become the streamer’s biggest film, drawing about 325 million views in its first 91 days and helping drive a strong quarter even as a tax hit trimmed net income. Netflix says the title will serve as a template for eventized theatrical launches and off‑platform extensions; a two‑day theatrical engagement earned $18 million and a sing‑along screening is scheduled Oct. 31–Nov. 2, 2025. To monetize the craze, Netflix has signed global licensing deals with Mattel and Hasbro to produce dolls, action figures, plush, role‑play items and a Monopoly Deal: KPop Demon Hunters board game, with first products slated for 2026 and Mattel preorders opening in November. Mattel and Hasbro said products will roll out through channels including Mattel Creations, Amazon, Walmart and Target. The franchise continues to reshape pop culture — Huntr/x costumes topped Google’s most‑searched Halloween costumes for 2025 and the film remains among Netflix’s most‑watched titles, fueling cosplay, TikTok trends and local fan events such as teen K‑pop demon‑hunter Halloween parties.