NAPA Celebrates 100th Anniversary with Gold Cars at Texas Motor Speedway

Chase Elliott, a prominent NASCAR driver and son of Hall of Famer Bill Elliott, credits his career success largely to his partnership with NAPA Auto Parts. NAPA became Elliott's primary sponsor in 2014, supporting him through his Xfinity and Cup Series championships and the majority of his Cup Series wins. Elliott emphasizes that without NAPA's support, his transition to a full-time racing career—and his early championship—would not have been possible. This weekend, NAPA celebrates its 100th anniversary with special gold cars at Texas Motor Speedway, highlighting its significant role in both the automotive aftermarket industry and motorsports sponsorships. NAPA's involvement in NASCAR began in 2001, and after various partnerships, its backing of Elliott has proven especially impactful. The commemorative event at Texas also coincides with Elliott's attempt to defend his most recent Cup Series win at the venue.