Viam.ai Launches AI-Powered Ad Platform Unifying Multi-Channel Campaigns

Viamedia has rebranded as Viamedia.ai, introducing an AI-powered platform designed to unify and optimize advertising campaigns across traditional linear, streaming, and digital channels, aiming to improve efficiency and open new monetization avenues for media providers. The platform incorporates proprietary tools like Parrot ADS for unified ad insertion and Geo-Graph™ for privacy-compliant hyper-local audience targeting, reflecting the company's commitment to balancing precision with privacy. In the creative advertising space, agencies are integrating AI as a tool to enhance ideation and production speed while maintaining human creativity and emotional connection, with experts cautioning that AI-generated content should not be overtly noticeable to audiences. Additionally, media partnerships have become crucial in the AI era, as research shows that brands partnered with AI firms like OpenAI and Google gain significantly more visibility in generative AI outputs compared to those relying solely on traditional SEO, highlighting a shift in digital marketing strategies. This evolving landscape underscores the importance of AI integration and strategic partnerships for brands to remain competitive and visible in an increasingly AI-driven media ecosystem.