Latin Music Revenue Surpasses $490M in US H1 2025

Latin music in the United States has shown robust growth, generating $490.3 million in revenue during the first half of 2025, marking the 12th consecutive year of mid-year growth and outpacing overall U.S. music market growth. Streaming dominates the Latin music market, accounting for 98% of revenue with paid subscriptions driving an 11.2% increase, totaling $271.1 million. Despite a slowdown in ad-supported streaming growth, Latin music's paid streaming subscriptions continue to expand significantly. Latin music's market share has risen steadily, representing 8.8% of all U.S. music revenue in mid-2025, up from 5.5% in 2020. The genre's popularity is fueled by influential artists like Bad Bunny, who recently released a chart-topping album and is set to headline the 2026 Super Bowl halftime show, highlighting Latin music's cultural prominence and commercial strength. Physical sales, however, have declined, with vinyl and other formats dropping notably in recent years.