Walmart Expands Support for American-Made Products Through Grow with US Initiative

Walmart has launched the 'Grow with US' initiative, a four-stage platform aimed at supporting American small businesses and expanding the retailer’s commitment to domestically manufactured products. The program provides resources and training for entrepreneurs, with the goal of making it easier for U.S.-based companies to bring their products to Walmart shelves, thereby helping insulate the company and consumers from trade disputes and tariffs. This move aligns with a broader America-first economic trend and follows Walmart’s ongoing pledge to invest $350 billion in U.S.-made products by 2030, a plan expected to create hundreds of thousands of jobs. Over 60% of Walmart’s U.S. suppliers are currently small businesses, and the company continues to source a majority of its products domestically. The initiative also includes annual events such as the 'Open Call,' where entrepreneurs can pitch their products directly to Walmart buyers. Walmart’s expanded efforts echo its founder’s longstanding emphasis on American-made goods, even as the company maintains a global supply chain.