SMCP Reports 2.5% Q3 Sales Growth Driven by Americas, Europe Gains Despite Asia Challenges

SMCP, the parent company of accessible luxury brands Sandro, Maje, Claudie Pierlot, and Fursac, reported steady organic sales growth of around 2.5% in Q3 2025, reaching approximately €295 million despite regional challenges. The Americas and EMEA regions drove this growth with strong performances, particularly in the U.S. where sales increased by about 11%, while France showed resilience with a slight decline of 0.8% due to a difficult political and economic environment. Asia-Pacific continued to face headwinds, with significant sales declines attributed to ongoing network optimization, including store closures in China, though like-for-like sales growth in physical stores there began to recover. The group’s full-price strategy, reducing discount rates and focusing on brand desirability, supported positive momentum across most regions. SMCP also expanded its network, adding stores via partnerships in the Middle East, Egypt, the Balkans, and entering new markets such as Georgia. CEO Isabelle Guichot highlighted the company’s confidence in sustaining growth despite market uncertainties, driven by the commitment of global teams and strategic brand elevation.