LinkedIn Launches BrandLink Revenue Sharing for Creators

LinkedIn is launching BrandLink, its first program to directly share ad revenue with individual content creators, expanding on its previous revenue-sharing model with publishers. The initiative, starting with an initial cohort of 30 business-focused influencers, aims to foster the B2B creator scene as video engagement on the platform surges. Creators like Steven Bartlett and Gary Vaynerchuk will now be able to monetize video content, which has seen a 36% year-over-year increase in viewership on LinkedIn. The BrandLink program enables brands to place ads alongside both premium publisher content and influencer videos, with participating creators receiving a share of the ad revenue, though exact payout details remain undisclosed. This move marks LinkedIn's shift toward a curated, video-centric platform, positioning itself to attract both top creator talent and advertisers seeking higher engagement. The program also builds on successful partnerships with major publishers and introduces new video formats to further incentivize content creation.