New Balance Launches Grey Days Celebration May 1

New Balance's annual Grey Days celebration, which began in the 1980s to highlight the brand's signature grey color, returns this May with a month-long series of sneaker and apparel releases. The event emphasizes grey as a symbol of New Balance's dedication to craft, quality, and versatility, with new and classic styles—including the 990v6, 740, 9060, 1000, T500, Fresh Foam X 1080v14, and the highly anticipated 1906 Loafer—rolling out through the Grey Shop online and in stores. Special collaborations, such as the Coco CG2 x Roland Garros shoe inspired by Parisian and coastal styles, reflect the brand's ongoing performance and lifestyle appeal. This year, New Balance will release over 30 different products in shades of grey, featuring both archival icons and future-forward designs, with commemorative pop-up events and exclusive drops at select retailers like Foot Locker. The ABZORB 2010 and 471 models, inspired by the brand’s running heritage, and the rare reissue of the 1300JP, released only once every five years, highlight the collection. Through Grey Days, New Balance continues to honor its heritage while introducing new interpretations of its iconic grey aesthetic.