WWE Reports AI Integration Plans Amid Staff Concerns Over Creative Roles

WWE is actively integrating artificial intelligence into its creative process, with Cyrus Kowsari hired as Senior Director of Creative Strategy to lead the transition towards AI-based storytelling and its use in creative services like video and graphics. Currently, AI is primarily used as a writer's assistant, processing WWE’s past storylines to aid in content creation, but there is concern among staff about potential future job losses, especially for entry-level writers, despite executive assurances that no jobs will be eliminated. Trust issues have heightened anxiety, partly due to past transparency problems, such as the handling of Seth Rollins’ fake injury storyline. While initial AI-generated creative ideas have been criticized for their quality, WWE is continuing to train the AI system with newer material to improve its output. Higher-ups were reportedly unhappy with leaks about AI integration, which caused speculation and panic among employees. Overall, WWE aims to gradually expand AI’s role in creative operations, but backstage unease remains regarding the long-term implications for human writers and the company's loyalty to its talent.