Jason Kothari launches Mythik, global entertainment venture focusing on Eastern mythology

Entrepreneur Jason Kothari has launched Mythik, a tech-first global entertainment company from India, aiming to bring Eastern mythology, history, and folktales to a worldwide audience in a modern and immersive way. Mythik aspires to become the 'Disney from the East,' targeting a potential built-in audience of 3.5 billion people and leveraging advanced technology across its operations. Kothari, who previously led the turnaround of Valiant Entertainment and held executive roles at Housing.com, Snapdeal, and FreeCharge, emphasizes the need to balance the dominance of Hollywood by sharing Eastern stories and values globally. The founding team includes experienced executives from leading companies such as Disney, Netflix, Amazon Studios, and Tencent. Mythik's specific project slate and rollout timeline have not yet been announced, but the company aims to create impactful stories that inspire happiness, peace, and hope. Kothari's extensive background in entertainment and technology positions Mythik to make a significant mark on the global stage.