Apple Releases Mac Ad Featuring Voice of Late Jane Goodall

Apple has released a new ad campaign titled "Great ideas start on Mac," featuring the voice of the late Dr. Jane Goodall, a renowned primatologist who passed away recently at age 91. The ad emphasizes creativity as beginning from a simple spark or "a flicker on the screen," highlighting the Mac as the starting point for many groundbreaking ideas and projects. Rather than focusing on product specifications, the campaign conveys a message of inspiration and the mysterious origin of creativity, with Goodall's calm narration adding emotional depth. Apple’s Vice President of Marketing Communications, Tor Myhren, described the campaign as a tribute to how many world-changing ideas began on a Mac. The ad coincides with the launch of Apple's new M5 MacBook Pro but is designed to connect the Mac brand broadly to creativity and innovation. Apple CEO Tim Cook and others have paid tribute to Goodall's impactful life and legacy through this heartfelt campaign.