50 Cent Debuts $25,000 Lalique Cognac Limited to 505 Collectors

Curtis "50 Cent" Jackson has launched the 505 Edition Branson Cognac, a $25,000 luxury spirit created in collaboration with French glassmaker Lalique, featuring 505 hand-etched crystal decanters and aged eaux-de-vie over 100 years old. This limited edition cognac, part of Jackson's Sire Spirits portfolio, combines artisanal craftsmanship with philanthropic efforts, as buyers must donate $5,000 to Jackson's G-Unity Foundation to gain purchase invitation and exclusive access to Jackson's private suites via the "505 Society." The cognac represents a bridge between French heritage and the American dream, embodying Jackson's ethos of conscious capitalism and an aspirational lifestyle. Beyond spirits, Jackson’s influence extends into entertainment with over 40 TV shows and films, promoting hip-hop culture and empowering artists to expand into film and television. His strategic integration of sports sponsorships with luxury branding and philanthropy underscores a horizontal expansion approach across markets, reinforcing his brand's reach and impact. This multifaceted approach blends high-end luxury, entertainment, sports, and charitable initiatives, marking Jackson's evolution from music icon to diversified business leader.