IPhone 15, 16e Discounts Shake Up Indian Market

In India, Amazon's Great Summer Sale has positioned the iPhone 15 at a lower price point than the recently launched iPhone 16e, prompting consumers to compare camera features, design, and new AI capabilities. The iPhone 16e, now available from Rs 53,999 after discounts, appeals to buyers seeking Apple's latest software and exclusive Apple Intelligence AI support, despite its more basic hardware. Flexible EMI payment options, such as those from Bajaj Finserv, are further easing access to the higher-priced iPhone 16 by allowing customers to pay in installments. Meanwhile, the iPhone 16 distinguishes itself with improved repairability, thanks to Apple's removal of restrictive parts pairing, making self-repairs more affordable and potentially extending its lifespan. These changes were driven by public and regulatory pressure and mark a significant policy shift from earlier models like the iPhone 15. Shoppers must now weigh immediate savings, AI features, and long-term value when choosing between the discounted iPhone 15, the AI-ready 16e, and the repair-friendly iPhone 16.