WebFX Launches AI Brand Visibility Audit for 10 Major LLM Platforms

In 2025, artificial intelligence is fundamentally reshaping brand visibility and search optimization, requiring businesses to adopt new strategies beyond traditional SEO. WebFX has launched an AI Brand Visibility Audit service that helps companies track how their brands are represented across 10 major large language model platforms, identify visibility gaps, and benchmark against competitors. This service addresses the critical need for brands to understand and influence their portrayal in AI-driven search results, as AI platforms increasingly serve as primary referral sources for consumers. Industry experts emphasize that AI-enhanced tools now form the core of the modern SEO stack, offering pattern recognition, predictive modeling, and contextual understanding to align marketing efforts with evolving AI-powered search algorithms. Additionally, a white paper from S4Capital's Monks introduces Engine Optimization (EO), a new discipline focused on managing brand presence within AI-generated search responses, highlighting the importance of "Share of Model" as a metric to measure brand visibility in an AI-mediated discovery landscape. Together, these developments underscore a strategic shift where brands must integrate AI insights and technologies to maintain discoverability and competitive advantage in an automated digital ecosystem.