Carlsberg launches world's smallest non-alcoholic beer to promote responsible drinking

Danish brewing company Carlsberg has created the world's smallest beer, a 12mm tall bottle holding a single drop of non-alcoholic pilsner, brewed to promote responsible drinking. This miniature beer, produced at Carlsberg's experimental facility in Sweden, involved collaborations with the RISE Research Institutes of Sweden, Glass Component, and miniature artist Åsa Strand, and highlights innovation in brewing by combining tradition with modern micro-engineering. The project is part of a broader marketing and social responsibility campaign, with Carlsberg challenging university students to design an even smaller beer, offering a $1,000 prize and a tour of their research lab. The initiative comes amid growing global demand for non-alcoholic beers, driven by health-conscious consumers, especially younger generations. While some commentators appreciate the symbolic message of moderation, others view the tiny beer as a humorous but less impactful stunt compared to traditional beer culture. Overall, Carlsberg’s microscopic brew blends science, marketing creativity, and a call for moderation in alcohol consumption.