SharkNinja Appoints Michelle Crossan-Matos Chief Growth Officer

SharkNinja has appointed Michelle Crossan-Matos, the former chief marketing officer of Ulta Beauty, as its first chief growth officer, a newly created executive position. Reporting directly to CEO Mark Barrocas, Crossan-Matos will be responsible for shaping and implementing SharkNinja’s global growth strategy, scaling the company into new markets, categories, and retail channels. She will oversee global call centers and the consumer experience organization, aiming to deepen the company’s consumer-first culture and leverage consumer insights gathered from digital and social listening. Her leadership is expected to drive transformational growth and redefine how SharkNinja measures success, placing consumers at the center of every decision. Crossan-Matos brings over two decades of experience in the beauty, consumer electronics, and luxury sectors, and her appointment is seen as key to unlocking the next chapter of growth for SharkNinja. The company, known for its diverse product lineup including kitchen and beauty appliances, has recently seen significant growth in its beauty and home environment categories.