Brazilian Jiu-Jitsu Gains Global Popularity Among Men Seeking Fitness Longevity

Brazilian Jiu-Jitsu (BJJ) is gaining popularity among diverse groups including celebrities like Mario Lopez and professionals in tech and business for its combined physical and mental benefits. Lopez highlights BJJ's full-body workout and cognitive advantages such as patience and problem-solving, which appeal to high performers seeking longevity and mental resilience. The sport's competitive nature is evident in the achievements of practitioners like Richard Roby, who won an international title in the Male Master 1 Brown Medium-Heavy division at the 2025 Pan Jiu-Jitsu No-Gi Championships. BJJ also contrasts with other strength disciplines, as skill and technique often trump sheer size and muscle mass in combat scenarios. The martial art's rich history is celebrated by institutions like Gracie Jiu-Jitsu, which marks its centenary in Brazil, underscoring the discipline's deep roots and ongoing global influence. Its growing cultural presence is further reflected in collaborations such as HUGO's fashion capsule inspired by the anime Jujutsu Kaisen, linking BJJ's themes to broader youth culture and style.