England Wins Women’s Rugby World Cup Before Record 81,885 Crowd, 5.8M UK Viewers

The 2025 Women’s Rugby World Cup marked a historic milestone for women’s sport with record-breaking attendance and viewership. The final match at Allianz Stadium Twickenham drew 81,885 spectators, the highest ever for a women's rugby union match globally, and England's Red Roses secured their third World Cup title by defeating Canada 33-13. On television and streaming platforms, the final attracted a peak audience of 5.8 million viewers in the UK, making it the most-watched rugby match of the year. Across the entire tournament, a total TV audience of 12 million was reached, supplemented by 10.5 million streams on BBC digital platforms, and significant engagement on social media with 219 million views. The event has inspired a surge in interest in women’s rugby, with half of the attendees being first-time viewers and 95% expressing intent to continue following the sport. The Rugby Football Union aims to grow participation to 100,000 women and girls by 2027 and achieve self-sustainability for the women’s game by 2031, while BBC Sport plans continued extensive coverage of women’s rugby in coming seasons.