Tesla Sales Plunge 80% in Sweden, Faces Competition and Backlash in Europe

Tesla is experiencing a sharp and accelerating decline in sales across several key European markets, including Sweden, Denmark, and France, with April figures showing year-over-year drops ranging from 59% to over 80%. This downturn is attributed to increased competition from traditional automakers and more affordable Chinese electric vehicles, as well as backlash against CEO Elon Musk’s political affiliations and controversial public persona. Efforts to boost sales with the new Model Y and production normalization have not halted the slide, as Tesla continues to underperform even compared to previous weak quarters. Industry analysts also cite broader economic uncertainty and trade tensions as contributing factors. The company’s board has publicly backed Musk amidst these challenges, denying rumors of a leadership change but facing criticism from shareholders over governance and accountability. The situation remains fluid as additional European sales data is awaited, highlighting persistent challenges for Tesla’s growth in the region.