CarMax Extends Multi-Year Partnership with Gotham FC to Promote Women's Soccer

CarMax, the largest used car retailer in the U.S., has announced a multi-year extension of its partnership with Gotham FC, a leading women's soccer club in the New York region. The renewed collaboration will see CarMax remain the front-of-kit sponsor, while also supporting fan-focused initiatives such as youth clinics, the CarMax Kids program, and enhanced digital content to enrich the fan experience. Since the partnership began in 2022, Gotham FC has experienced a 67% increase in average home game attendance, doubled its season ticket holders, and seen its social media following rise by 27%. CarMax’s sponsorship has also significantly increased the brand’s visibility and positive association among Gotham FC fans, aligning with broader trends of corporate investment in women's sports. Both organizations emphasize their shared commitment to community engagement and the growth of women’s sports, with new initiatives planned for the coming years. Financial terms of the deal remain undisclosed, but the partnership is recognized as a strategic investment in brand building and community impact.