Cardi B Joins Bobbie Campaign Advocating Paid Leave Maternal Rights

Cardi B, a Grammy-winning rapper and mother of three, is openly advocating for infant formula feeding as she prepares to welcome her fourth child, emphasizing the challenges many women face with breastfeeding and pumping while balancing work and family. She has partnered with organic infant formula company Bobbie as their Chief Confidence Officer to empower parents to make feeding choices without judgment and to promote open conversations about motherhood's realities. Cardi highlights the significant time and physical demands of breastfeeding, noting her own struggles producing enough milk and rejecting the stigma around formula feeding by affirming that feeding a child by any means is what matters most. Bobbie's campaign, featuring Cardi and a hotline for parents to share stories, also aims to influence systemic change around paid family leave and maternal health, coinciding with legislative efforts like the FAMILY Act. The campaign reflects a growing trend of brands stepping into social advocacy to rebuild trust and drive constructive change when governments fall short. Cardi's candidness and the campaign's multi-language outreach have resonated widely, increasing confidence in formula feeding among parents and non-parents alike.