Donnie Wahlberg's Boston Blue Sells To Over 100 Global Markets

The new CBS original drama series "Boston Blue," a spinoff of the long-running "Blue Bloods," has achieved significant international success by selling to over 100 markets worldwide shortly after its U.S. premiere. Donnie Wahlberg reprises his role as NYPD Detective Danny Reagan, now working with Detective Lena Silver, played by Sonequa Martin-Green, in Boston, with the show produced by CBS Studios and Jerry Bruckheimer Television. The series has been licensed across key territories including Africa, Asia, Europe, and Australia, with major platforms like Sky, Coupang Play, and Paramount+ securing rights, highlighting the enduring international appeal of procedural dramas. This global distribution milestone exceeds expectations for a spinoff and underscores Paramount Global Content Distribution's strategic emphasis on international sales to fund and ensure profitability. Despite strong international reception, initial U.S. viewership was somewhat lower than the original series, prompting questions about long-term domestic audience retention. Nonetheless, the show's producers and cast are optimistic about expanding the franchise, with additional international deals reportedly in development.