Electronic Music Surpasses Indie Views on TikTok

Electronic music has overtaken indie as the most popular genre on TikTok, with videos tagged #ElectronicMusic receiving over 13 billion views globally in 2024—a 45% increase from the previous year. This surge represents faster growth than both indie and rap/hip-hop genres, with techno and house being especially prominent sub-genres. TikTok creators are increasingly selecting electronic music as soundtracks for sports, fashion, fitness, and travel videos, helping drive the genre’s mainstream appeal and commercial accessibility. The platform has played a significant role in launching the careers of electronic artists like Disclosure, Joel Corry, and Adam Port, who have seen success both on TikTok and in mainstream music charts. TikTok officials attribute the rise to the community-led nature of electronic music and the breaking down of genre boundaries. Despite electronic music's rapid growth, indie, alternative, and rap/hip-hop remain popular among users.