Apple Reports Q2 2025 Earnings, Sees $95.4B Revenue

Apple reported $95.4 billion in revenue and a net profit of $28.4 billion for its second fiscal quarter of 2025, with services reaching an all-time revenue record and iPhone sales rising 2% year-over-year. CEO Tim Cook addressed ongoing legal cases, noting the company is complying with and appealing recent App Store-related court orders, while also monitoring broader regulatory risks. Tariffs added $900 million in costs during the quarter, but Apple managed to limit their immediate impact through supply chain optimization, though future effects remain uncertain. Apple is increasing its U.S. investment, including sourcing chips and components domestically and expanding manufacturing facilities in several states. Progress on announced AI features, such as personal Siri improvements, is ongoing but slower than initially projected. Analysts and investors remain focused both on tariff impacts and the timeline for Apple’s AI advancements, which are seen as crucial for future growth.