SoFi Expands Charlotte Operations, Creates 225 Jobs with $3M Investment

SoFi Technologies is expanding its presence in Charlotte, North Carolina, by establishing a regional hub in the Ballantyne area, creating 225 new jobs and investing $3 million. The new positions will include loan officers, processors, underwriters, chief experience analysts, and management roles, with an average salary notably higher than the local average, and some roles not requiring a four-year degree to encourage diverse hiring. The expansion reflects confidence in Charlotte's talent pool, business climate, and quality of life, making it a strategic choice over other cities like Frisco, Texas, and Jacksonville, Florida. The project has received financial incentives, including a Job Development Investment Grant from North Carolina and local support from Mecklenburg County and the City of Charlotte. This move aligns with SoFi's broader goal to grow its East Coast operations and invest in the community, supporting the region's status as the nation's second-largest financial center. Local officials emphasize SoFi's commitment to social impact and inclusive growth, further strengthening Charlotte's growing financial services sector.