Butterfinger Unveils Anticipated French Toast Flavor at Industry Trade Show

Several brands are introducing seasonal and innovative products to capitalize on holiday and consumer trends. PepsiCo's Starry brand is bringing back its Cranberry Blizz Zero Sugar soda for winter 2025, with plans to expand to a full sugar version in 2026, responding to strong consumer demand across multiple retailers. Butterfinger is revitalizing its lineup by launching new flavors, including a French Toast-inspired candy bar expected in early 2026, tapping into the ongoing cinnamon trend in snacks. Additionally, Challenge is launching a limited-edition Snowflake Butter shaped for the holiday season, made with 100% rBST-free milk, aiming to enhance festive table presentations. These product launches reflect brands' efforts to innovate and align with current flavor preferences and holiday festivities.