Falcons Fined for Draft Prank, Data Breach

The NFL fined the Atlanta Falcons $250,000 and defensive coordinator Jeff Ulbrich $100,000 after Ulbrich's son, Jax, used confidential draft information to prank call quarterback Shedeur Sanders during the 2025 NFL Draft. Jax Ulbrich obtained Sanders' league-issued number from his father's iPad and publicly apologized, admitting he disrupted Sanders' draft experience. The incident, which was filmed and posted on social media, exposed lapses in the Falcons' data security protocols. The team has accepted the penalties, is cooperating with the NFL's investigation, and is reinforcing its security measures. The Ulbrich family will also participate in community service in response to the incident. The NFL emphasized the importance of player privacy and prompt action following data breaches.