Accor, Saudi Tourism Authority Forge Major Partnership to Enhance Tourism

Accor and the Saudi Tourism Authority (STA) have entered a strategic partnership to boost Saudi Arabia's tourism sector, aligning with the Kingdom's Vision 2030 goals. The memorandum of understanding focuses on co-developing targeted international marketing campaigns, promoting Saudi destinations through digital platforms such as the Makkah Madinah Portal, and curating guest experiences to foster loyalty and increase visitation. The collaboration aims to enhance brand visibility, stimulate hotel bookings, and deepen engagement with Accor's ALL – Accor Live Limitless loyalty program. Additionally, Accor will support local talent development, raise service standards, and showcase Saudi Arabia's cultural richness through training and storytelling initiatives. With over 45 operating hotels and 44 more in the pipeline, Accor is positioned to contribute significantly to Saudi Arabia's growing appeal as a global tourism destination. This partnership underscores both parties' commitment to sustainable growth and to shaping the country’s tourism landscape from the ground up.