Greece Signs Deal with Emirates to Enhance Year-Round Tourism

Greece has signed a strategic partnership with Dubai’s Emirates Airline, including a codeshare agreement with Greek carrier Aegean, to enhance year-round tourism and global connectivity. This collaboration aims to increase access to popular destinations such as Santorini, Mykonos, and Rhodes by leveraging Emirates’ extensive international network. The agreement, formalized during the Arabian Travel Market in Dubai, also focuses on promoting Greece as a year-round destination and includes joint initiatives for sustainable tourism and co-branded marketing campaigns. Greek officials highlighted the partnership’s significance in attracting more visitors from long-haul markets like the United States, Asia, and Australia, supporting Greece’s broader tourism strategy. Despite recent challenges from climate change impacts, tourism continues to be a vital component of Greece’s economy, and the new deal seeks to boost both visitor numbers and economic resilience. The initiative aligns with efforts in both Greece and the Middle East to diversify economies and strengthen their respective tourism sectors.