Rachel Newman, Ole Obermann Lead Apple Music Restructuring

Apple has appointed Rachel Newman, a longtime company executive, and Ole Obermann, former Global Head of Music Business Development at TikTok, as Co-Heads of Apple Music. Both will report to Oliver Schusser, who oversees Apple Music along with other divisions. Newman, with over 16 years at Apple, brings deep experience in editorial and content strategy, while Obermann is recognized for his expertise in music licensing and innovation, notably his negotiation of Universal Music Group's return to TikTok. The dual leadership structure is designed to blend institutional knowledge with external industry insight as Apple Music looks to refine its global and regional strategies and better compete with platforms like Spotify. This leadership change is part of a broader management reorganization at Apple aimed at maintaining flexibility and competitiveness in the evolving streaming landscape. The appointments signal Apple's intent to leverage both viral music marketing and strong editorial curation to drive future growth.