Microsoft Tests Free Ad-Supported Xbox Cloud Gaming Across Devices

Microsoft is internally testing a new free, ad-supported tier of its Xbox Cloud Gaming service, aiming to expand access without requiring a Game Pass subscription. This tier will allow users to stream select games, including Xbox Retro Classics and Free Play Days titles, but sessions will start with about two minutes of advertisements and have limits of one hour per session and five hours per month. The service is expected to be available across PCs, Xbox consoles, handheld devices, and web browsers, with a public beta planned before a wider rollout later this year. This move coincides with a 50% price increase for the Xbox Game Pass Ultimate subscription, suggesting the free tier is intended to offset backlash from higher costs. Additionally, Xbox Cloud Gaming is testing new features such as manual resolution controls and subscription-related limits, indicating preparations for tiered service levels. These developments reflect Microsoft's strategy to broaden its Xbox ecosystem while addressing profitability targets and adapting to current market trends in gaming and streaming services.