Amazon Prime Day 2025 Expands Amid Tariff Uncertainties

Amazon has confirmed that Prime Day will return in July 2025, with specific dates yet to be announced, and will include Ireland for the first time among over 20 participating countries. The event will offer exclusive discounts for Prime members across more than 35 categories, including electronics, fashion, beauty, and home essentials. Last year's Prime Day saw record sales and notable growth from small and medium-sized businesses, with substantial member savings, especially on delivery. This year's event faces uncertainties due to possible tariff-related price increases, which could affect consumer savings and third-party seller participation. Amazon is actively working with seller partners to address these economic and tariff challenges. Additionally, Amazon is hosting the Great Summer Sale, featuring early deals and significant discounts for both Prime and non-Prime members.