WhatsApp Surpasses 3 Billion Monthly Users, Boosts AI Strategy

WhatsApp has surpassed 3 billion monthly active users, joining Facebook as one of the few apps to reach this milestone. This growth has solidified WhatsApp's role as a key platform for Meta's consumer engagement, particularly in the company's expanding artificial intelligence initiatives. Meta CFO Susan Li noted that WhatsApp is the leading entry point for Meta AI usage, with most interactions occurring in private one-on-one chats. Despite global dominance, WhatsApp faces slower adoption in the U.S. due to the prevalence of native SMS apps, prompting Meta to launch a standalone Meta AI app aimed at American users. WhatsApp Business has also contributed significantly to Meta's revenue, with ongoing integration of AI tools to enhance business interactions and customer engagement. Meta is developing features like AI-powered dashboards and agent management tools to further support businesses using WhatsApp.