Hybe and LAFC Partner for K-Culture Festival at 2025 MLS Playoffs

Hybe has formed its first-ever partnership with a Major League Soccer team, Los Angeles FC (LAFC), to sponsor a Korean culture festival at LAFC's first home game of the Audi 2025 MLS Cup Playoffs at BMO Stadium. The event will celebrate the cultural ties between Los Angeles, home to the largest Korean population in the U.S., and Korea by blending K-pop music, Korean-inspired cuisine, and interactive fan experiences such as a light show featuring music from Hybe artists including BTS, Seventeen, and Katseye. Attendees will receive Bluetooth-controlled fan light bracelets to enhance the immersive K-pop concert atmosphere during the match. Hybe and LAFC aim to create a unique fusion of sports and Korean culture that appeals to diverse audiences and strengthens community connections. Leaders from both organizations emphasized the power of music and sports to unite people across cultural and linguistic divides and look forward to future collaborations. This partnership marks a significant step in expanding K-culture's influence within American sports and entertainment scenes.