T-Mobile, Verizon Plans Price Cuts Amid Slow Growth

Facing slower subscriber growth and rising costs, major US mobile carriers like T-Mobile, Verizon, and AT&T may be compelled to lower prices to attract more customers. Analysts report that new postpaid phone lines are projected to decline by 12% compared to last year, signaling the industry's struggle to find new subscribers as market saturation grows. In response, T-Mobile's prepaid brand Metro has already announced significant price reductions and new plan options, guaranteeing rates for five years and adding perks such as free phones and Amazon Prime for some plans. These moves could signal the beginning of a broader industry price war, benefiting consumers with more competitive offers across all major networks. At the same time, potential new tariffs and rising equipment costs add further pressure, possibly leading subscribers to keep devices longer and forcing carriers to rethink traditional phone upgrade incentives. Industry analysts suggest that while carriers face economic headwinds, the competitive landscape may soon shift towards lower prices and greater value for consumers.