Maura Higgins Signs With Olivia Attwood's US PR Agency, Feud Intensifies

The long-standing feud between Love Island alums Olivia Attwood and Maura Higgins has escalated dramatically as Maura has signed with the same US-based PR agency, Align, that Olivia joined about ten months earlier. This decision marks the second time Maura has followed Olivia's career moves in terms of agency representation, previously joining Dundas Communications before Olivia moved to Align. Insiders and sources close to Olivia express feelings of betrayal and frustration, interpreting Maura's move as a deliberate attempt to mirror and compete with Olivia’s career trajectory, especially as both continue to pursue high-profile TV and media projects in the US. Despite being managed by separate teams within Align, the overlap has intensified their rivalry, with Olivia’s camp describing the situation as bizarre and a blindside. Their competition traces back to various incidents, including similar reality TV appearances and career strategies, contributing to a tense dynamic that has drawn significant public and media attention. Both celebrities have declined to comment extensively, but the ongoing dispute remains a headline-making saga in the reality TV world.