Target Launches Good Little Garden Floral Brand

Target Corporation has launched Good Little Garden, its first standalone floral brand, offering more than 60 varieties of fresh-cut flowers and potted plants year-round, with prices starting at $6. This move aims to cater to both everyday and special occasions, featuring convenient purchasing options such as same-day delivery, Drive Up, and Order Pickup. The brand launch comes as Target has seen its floral sales triple since 2020, reflecting strong consumer demand. Good Little Garden also includes themed assortments for holidays and is being promoted with in-store events, particularly around Mother's Day. The initiative is part of Target's broader strategy to diversify product offerings and attract more customers by providing affordable and accessible floral products. However, maintaining quality and managing logistics across all stores are noted as potential challenges for sustained growth.