Pakistan Competition Commission Targets Sugar Cartel Amid Consumer Protection Efforts

Recent research highlights the evolving dynamics between e-commerce platforms, government regulators, and consumers, particularly regarding price discrimination and oversight. The study finds that when consumer oversight is unreliable, price discrimination by platforms is likely unless government supervision is cost-effective, but reliable consumer oversight can allow regulators to maintain fairness with minimal intervention. Meanwhile, the traditional approach to customer experience (CX) is becoming obsolete as consumers demand greater control, transparency, and flexibility, shifting power away from brands and making customer loyalty increasingly difficult to maintain. These shifts suggest that both regulatory strategies and business practices must adapt to a new landscape where consumer empowerment drives market outcomes and shapes oversight effectiveness.