Turkey Expected to Capture 10% of Global Cruise Market

Virgin Voyages' adults-only, child-free cruises have driven significant growth for the brand, with record bookings and revenues attributed to its unique, premium experience designed for younger adults. The cruise line appeals to travelers with features such as specialty restaurants, tattoo parlors, and distinctive entertainment like drag bingo and Scarlet Night parties, setting it apart from traditional family-focused cruise offerings. Virgin's median passenger age is notably lower than the industry average, reflecting its success in attracting a younger demographic. The brand's expansion continues with new ships and routes, including the upcoming Brilliant Lady, while maintaining its policy of exclusively adult passengers and innovative onboard experiences. Other cruise lines, such as Viking, also target adults-only travelers but offer a quieter, enrichment-focused atmosphere without casinos or late-night parties, providing a contrasting option for those seeking a more serene escape. The rise of adults-only cruises highlights a shift in the industry toward specialized experiences catering to diverse traveler preferences.