Netflix KPop Demon Hunters Plans Global Toy Line with Mattel Hasbro Spring 2026

Netflix's hit animated film KPop Demon Hunters has sparked a major merchandising partnership with toy giants Mattel and Hasbro, aiming to launch a wide range of toys, games, and collectibles inspired by the series. Despite the show's massive popularity, with over 320 million streams in just a few months, the merchandise will not be available for the 2024 holiday season due to typical production timelines, with products expected to hit shelves in spring 2026. Hasbro's CEO highlighted the collaboration as part of a broader strategy involving numerous entertainment projects, with both companies serving as co-master toy licensees to capitalize on the global fan frenzy surrounding the franchise. The planned merchandise includes dolls, action figures, board games like Monopoly Deal, and potential limited-edition Magic: The Gathering items, reflecting the franchise's crossover appeal. Netflix also plans to expand the KPop Demon Hunters universe through social media, augmented reality, and live events to engage fans beyond the screen. This ambitious multimedia franchise aims to rival established brands by blending K-pop culture with fantasy and adventure, leveraging the global popularity of Korean pop music.