Josh Gottheimer's AI Ad Challenges Trump in NJ Governor Race

Democratic Rep. Josh Gottheimer has drawn attention in the New Jersey governor’s race by releasing a campaign ad that uses artificial intelligence to depict himself as a boxer facing off against Donald Trump. The ad, which is largely AI-generated, features imagery of Gottheimer’s background, including his work with former Presidents Bill Clinton and Barack Obama, and underscores his political experience and policy priorities like cutting property taxes and protecting Social Security. The spot is part of a multimillion-dollar media buy and highlights the increasing use of advanced technology in political advertising. While some view the ad as a bold, modern move in a highly competitive Democratic primary, others have critiqued its oddness and questioned its effectiveness, noting its humorous and surreal elements. The ad signals that AI could play a significant role in shaping campaign strategies and voter perceptions in this race. Gottheimer is among several prominent Democrats competing in what is expected to be a tightly contested June primary.